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Squander Bug : ウィキペディア英語版 | Squander Bug
The Squander Bug was a World War II propaganda character created by the British National Savings Committee to discourage wasteful spending. Originally designed by freelance illustrator Phillip Boydell for press adverts, the character was widely used by other wartime artists in poster campaigns and political cartoons. It is one of the few propaganda campaigns from World War II to be fully documented from the original concept sketches to the finished adverts.〔p62, Joseph Darracott and Belinda Loftus, ''Second World War Posters'', HMSO, London, 1972.〕 ==Creation==
During the Second World War, the British National Savings Committee became concerned that inflated prices were being paid for scarce consumer goods and believed that the money would be better spent on savings certificates to finance the war.〔p21, Joseph Darracott and Belinda Loftus, ''Second World War Posters'', HMSO, London, 1972.〕 The Committee felt that a way to ridicule indulgent spending was needed, without being boring or high-handed. To meet this need, Boydell produced a series of six sketches depicting an imp-like creature named the 'Money Grub' that could 'push, pull, scratch, bite and steal'.〔 The concept was accepted almost as it stood, aside from the name being changed. The character was intended as a positive alternative to endless government warnings on what ''not'' to do, for example 'Don't waste fuel' or 'Don't waste paper'. Instead, the Squander Bug's speech balloons encouraged shoppers to waste their money on useless purchases, accompanied by captions urging consumers to fight or starve the creature. The character eventually gained swastika tattoos and was even placed in Madame Tussauds wax museum alongside other war enemies such as Hitler and Mussolini.〔p80, Joseph Darracott, ''A Cartoon War'', Pen & Sword Books Ltd, 1989.〕
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